This is what you’re probably doing now – also applies to paid ads.
Your cost per lead (not click): $35
You convert 1 of 3 qualified calls
= $105 to get a new customer
Because you don’t own the lead source, 100 new customers costs you $10,500
It never ends.
You have no control.
You don’t own the lead source.
But what If you had your own Lead Generation Website?
In Year 1, with $3,000 in SEO your cost has already dropped to about $70 per new customer.
In year 2… and forever, your cost of getting a new client would continually drop till it reaches about $10.
When you own the lead source, 100 new customers costs you about $1,000.
And you OWN the lead source, which makes your company 3x more valuable than the next guy.
Guess who makes a killing on getting you clients? Yup…Lead generation companies and advertisers. Including us, 24/7.
You paid $105 for 3 leads and got 1 customer.
In this example, it costs a lead generation provider about $20 to deliver 3 calls on average. That’s an $85 profit margin made from selling on the call to you, simply because you don’t own your lead source.
Until now – you couldn’t anyway.
And guess what? Companies like HomeAdviser use SEO for 94% of the leads YOU pay for. They all have the technology. But won’t give it to you.